How can a small local business with no marketing budget use...

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Box Office: ‘Ballerina’ Arms Itself With $10.6 Million Opening Day, ‘Lilo & Stitch’ Gets Third Weekend on Top - Variety

Place

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

How can you tell if someone or someone's is trying to recruit or at least test you for a secret organization?

Good marketing is doing this well.

Product

Price

Asian Stocks Start Cautious, Dollar Holds Drop: Markets Wrap - Bloomberg

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Processes

Perception

The players who will dominate MLB trade deadline rumors — and how likely it is they’ll be moved - New York Post

How can a small local business with no marketing budget use social media to attract more customers?

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